Restaurant owners often go to great effort and expense to choose a name or logo that both fits the theme of the restaurant and that its customers will easily remember. A successful restaurant will soon develop a reputation, and the goodwill associated with its name or logo can have significant value. Besides protecting itself and its customers against knockoffs, the restaurant’s ability to protect its name will preserve its value, and therefore is important, both to its owners and to potential investors or buyers. How, then, can a restaurant owner protect the valuable reputation and goodwill in the name and/or logo from being stolen or diluted by a competitor?
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