If you are looking to start a restaurant, you are probably familiar with McDonald’s stance that it is not a hamburger establishment, but a real estate investor. This giant corporation believes that location is more important than any other factor in determining success of a food establishment, and it is absolutely correct. When looking to start any local business, understanding the demographics and purchasing behaviors that people display among different neighborhoods can mean the difference between success and failure. This holds true, especially in the restaurant business. Don’t rule out a location just because another restaurant previously failed there. It could be the restaurant was the wrong fit for the neighborhood. A different concept at the same location could make all the difference.

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